The process of analyzing your site and devising strategies to improve its visibility on Google search is SEO analysis. Considering the ever-increasing competition, it is important that you use a rank checker and other tools and perform an SEO analysis of your website to get more traffic and earn conversions. In this article, we are going to discuss step-by-step how to perform SEO analysis to help your site rank better.
Analyze Your Website’s Visibility On Google
The first thing you need to do when it comes to performing an SEO analysis is examine your website’s ability on Google. The reason is that before you make any decisions, you need to understand where your site currently stands in the search rankings.
For this, you need to find out the number of pages being indexed in the search engine results pages as compared to the number of published posts. Keep in mind that Google does not index each and every page on your site. That said, before you can move on with performing SEO analysis, you spot which pages of your site are not being indexed.
To do this, type “Site:[your website]” into the search engine without the quotation marks. This will return a list of the pages that are being indexed. If you see enough pages, there may be will next button. Make sure to reach the last page. It could be page 10, page 20, or something else.
Using this SEO method, you will instantly be able to determine the number of pages doing good and not so good.
However, keep in mind that if the number of indexed pages closely matches the number of published pages, it means you are in a good position for your overall search visibility.
Perform SEO Analysis On Page Titles
A page title or meta title is an important factor in terms of rankings and search results. This is why every web page is supposed to have a unique and optimized meta title. Plus, it also helps improve your overall SEO score.
To perform SEO analysis on page titles, you need to visit your website and analyze every page title. Make sure the titles are within the length of 60 characters in length. Plus, the main keyword is located/positioned in the title. Secondary keywords follow the main keyword without too many repetitions. And finally, use enticing language to get higher click-through rates.
Audit the Meta Descriptions
Part of improving your website’s search results and rankings also includes analyzing the meta descriptions. Remember, Google’s algorithm does not consider the meta description as a direct ranking factor but it surely impacts the number of users that click on your listings in the SERPs as Google tends to bold the phrase that matches the search query of the user.
Make sure that you keep your meta description less than 160 characters. Plus, always include your main keyword in front of your meta description.
Review Your URLs
Your URLs should be optimized for the main keywords. For that, you will need to review the URLs of each page and optimize where necessary. If you plan on changing the current URL, make sure that you create a 301 direct link from your old URL to the new one.
At the same time, update all the internal links, so you don’t see an internal 301 redirect error for the internal links.
Analyze The H1 Website Headings
H1 headings play an important role in your website’s search rankings and results. This is why experts suggest performing a detailed analysis of these headings to ensure they are optimized enough. This is done by front-loading your main keyword followed by secondary keywords. Keep the keywords between 20 to 70 characters and only use the H1 tag on the page.
Check The Internal Links
Internal links can do wonders when it comes to improving your site’s user experience and search rankings. This is a big opportunity for you to make your visitors stay on the site for much longer. If the users are being directed to additional relevant information, they are most likely to stick to it rather than jump on other sites.
Therefore, the most important pages on your site should at least have 5-10 internal links from relevant pages. Plus, each page should have at least one contextual internal link else they may become “orphans”.
Inspect Your Images
If you did not know, images are a hidden yet good factor that helps you optimize content for Google. However, you will need to find relevant images that target the main keyword and help your images and site show up in the search results.
Keep in mind that finding and adding images is not as easy as it seems. It can either make or break the business. Therefore, the best way to pick the right images and find the right ones for you is by observing your competitors. You should determine the type of images they are using and their location in the content.
Make these changes and check website ranking on Google periodically for the next month to witness any changes.
Look For Broken Links
If your site is not looked after, do not be surprised if there is a huge number of broken links. These links will not only hurt your rankings but also hardly help gain any traffic. That said, it is equally important that you regularly inspect your site for broken links and fix them if needed.
One thing you need to wrap your head around in SEO analysis is that the smallest of things can make a huge difference. This is why, there have been many cases in the past where site owners simply ignored minor factors without measuring their impact in the long run.
As a result, their sites lost as soon as their competition stepped in. So, instead of taking minor aspects for granted, it is better to work on them simply because if you don’t, your competitor will.
Along with organic search, you can also go for search engine marketing and spend some money to increase traffic to your website.
Check If The Website Is Mobile Friendly
Another important factor that needs consideration is the site being mobile-friendly. If you look around, you will observe that smartphones have become powerful and smart to the point where people conduct meetings and do shopping at the same time.
There was a time when desktop computers were ahead but today, they have been overtaken by smartphones. Most of the information users come across is through their smartphones. This means it is important that your website is mobile-friendly.
Make sure that your site loads up quickly and does not have glitches that make the user experience terrible. On top of that, you should have well-structured content with relevant images and videos to provide additional help to the visitor.
Performing SEO analysis helps overcome gaps and shortcomings. In simple words, it is basic maintenance of your site that helps it perform effortlessly. However, you will need to be consistent to achieve results. The above-mentioned tips will not give you success overnight but surely keep you relevant in the search rankings for years to come. For better analysis, get your website’s SEO rank report and then create a strategy accordingly.